The dark art of content monetisation

Megabuyte, July 2012. Original article here (£). Letter from the West Coast The dark art of content monetisation As the internet is becoming the primary portal for the delivery of the written word, this structural shift is rendering old revenue models in need of some significant new thinking. Newspapers have long accepted the inevitability ofContinue reading “The dark art of content monetisation”

The innovation cycle: The agony and the ecstasy

Megabuyte, June 2012. Original article here (£). Letter from the West Coast The innovation cycle: The agony and the ecstasy Instagram, the popular photo-sharing app, drew a $1bn price tag when Facebook came knocking back in April. It is a massive leap of faith to pay this much for a company lacking that pesky thingContinue reading “The innovation cycle: The agony and the ecstasy”