Copywriting

I work on creative copywriting projects requiring text written in a journalistic style. My speciality topics are technology, business innovation, and identity of place and destinations. Get in touch to work with me: jessica.furseth@gmail.com

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*** Cathay Pacific

I profiled the artist Usman Haque for Cathay Pacific, working alongside CNN Create on an innovative campaign focusing on the inspirational aspects of travel and flying. At the Lovie Awards in London, this campaign was shortlisted in the category of Best Copywriting in Online Advertising.

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*** Airbus

Alongside CNN Create, I created a series of promotional features for Airbus, whose engineers worked with the Oracle Team USA sailing team ahead of the America’s Cup. The brief was to illustrate how Airbus and the sailing team enjoy mutual benefits by combining their expertise in technology and teamwork.

Shared valuesBoats that flyThe thrill of the raceThe future 

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*** Matera, European Capital of Culture

Alongside EuroNews, I worked on a campaign to promote the Italian city of Matera, European Capital of Culture.

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*** London’s Royal Docks

Working for brand consultancy dn&co, I wrote newsletters and blog posts for London’s Royal Docks, a B2All website from the Mayor or London and the London Borough of Newham aiming to promote the area’s attractions as part of a 20-year redevelopment plan.

royal docks newsletter march 2020

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*** Bitdefender

I worked with CNN Create or this Bitdefender-branded feature, interviewing the creators of ‘Along Dusty Roads’ about travelling with technology and working while living a life on the road.

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*** Copernicus Climate Change Service

Working with EuroNews, I researched and wrote a series of informative features for the European Union’s Copernicus Climate Change Service.

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*** FedEx

Working with CNN Create, I wrote an advertising feature series for FedEx. This campaign highlighted how the company extends beyond just deliveries to also aid development and growth for their customers. Case studies: Evolutive Labs | Maxplus| Doublju | Pangea Promos | Hyperbola

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*** Schneider Electric

Working with CNN Create, I wrote two interview features for Schneider Electric, promoting their work to transform two Canadian landmarks – the Fort Garry Hotel, and the Sturgeon Bitumen Refinery – into green, sustainable and future-proof sites.

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*** ANZ Bank

As part of a team at CNN Create, I worked on developing and executing the concept for Think.Brilliant., a series of infographics published by ANZ Bank.

* How much noise is optimal for creativity?
* Collaboration, not disruption: The business model of the future
* The surprising power of introverts 
* How technology is changing business communications 

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*** Hyundai

I wrote two travel features for Hyundai, working to a very flexible brief alongside CNN Create to highlight what’s amazing and unexpected in New York and Istanbul.
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*** Mauritius Tourism Promotion Authority

Working with EuroNews, I wrote about ecotourism on Mauritius in light of the island’s efforts to promote sustainability and conservation of its unique plant and animal ecosystem.

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*** Freeformers

Working with the team at Freeformers, I wrote their weekly newsletter linking to what’s new and interesting in the world of digital.

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*** Flash Pack

For Flash Pack, the adventure travel company specialising in solo travels for people in their 30s and 40s, I developed blog posts from idea through to research, interviews, writing, image sourcing, and SEO optimisation.

* Why more companies are letting people take time off to travel
* No more ‘not yet’: Adventure insights from senior travellers

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*** Rackspace

For Rackspace, the international managed cloud technology specialist, I worked alongside the internal content team to write whitepapers, corporate blog posts, customer case studies, plus web and social copy.

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