Copywriting

I work copywriting projects that call for creativity and storytelling. My speciality topics are technology, business innovation, and identity of urban spaces.

Get in touch to work with me: jessica.furseth@gmail.com

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* Brent Cross Town

Working with brand and design consultancy dn&co, I wrote copy from the launch onwards for Brent Cross Town, a £5bn North London neighbourhood development by Barnet Council and Argent Related.

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* Cathay Pacific

I profiled the artist Usman Haque for Cathay Pacific, working alongside CNN Create on a campaign focusing on the inspirational aspects of travel and flying. This campaign was shortlisted in the category of ‘Best Copywriting in Online Advertising’ at the London Lovie Awards.

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* Television Centre

With brand and design consultancy dn&co, I worked on issues nine and ten of “Transmission”, a magazine published by the redeveloped Television Centre promoting what’s new and exciting in London’s White City.

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* Airbus

Alongside CNN Create, I wrote a series of promotional features for Airbus, whose engineers worked with the Oracle Team USA sailing team to combine technology expertise with teamwork. Shared values || Boats that fly || The thrill of the race || The future

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* The Royal Docks

Working with brand and design consultancy dn&co, I wrote blog posts for London’s Royal Docks, a B2All website from the Mayor or London and the London Borough of Newham aiming to communicate the progress of the transformational 20-year redevelopment plan.

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* Matera, European Capital of Culture

Alongside EuroNews, I worked on a campaign to promote the Italian city of Matera, European Capital of Culture. Matera celebrates the lessons of history  || The locals are the lifeblood of the celebrations  || Matera brings the thrill of the moon landings to life, 50 years later

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* Bitdefender

I worked with CNN Create on this Bitdefender-branded feature, interviewing the creators of ‘Along Dusty Roads’ about travelling with technology while living a life on the road.

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* FedEx

Working with CNN Create, I wrote an advertising feature series for FedEx, highlighting how the company extends beyond deliveries to aid in development and growth for their customers.  

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* ANZ Bank

As part of a team at CNN Create, I worked on developing and executing the concept for Think.Brilliant., a series of infographics published by ANZ Bank. How much noise is optimal for creativity? || Collaboration, not disruption is the business model of the future || The surprising power of introverts  || The data boom is changing how businesses access and process with information  

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* Rackspace

For Rackspace, the international managed cloud technology specialist, I worked alongside the internal content team to write whitepapers, corporate blog posts, customer case studies, plus web and social copy.

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