Copywriting

I work on creative copywriting projects that call for writers with initiative for telling stories. My speciality topics are technology, business innovation, travel and destinations. Get in touch to work with me: jessica.furseth@gmail.com

*** Creative advertising profile for Cathay Pacific

I profiled the artist Usman Haque for Cathay Pacific, working alongside CNN Create (formerly Turner Commercial Productions) on an innovative campaign focusing on the inspirational aspects of travel and flying. At the Lovie Awards in London, this campaign was shortlisted in the category of Best Copywriting in Online Advertising.

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*** Creative advertising feature for Bitdefender

I worked with CNN Create or this Bitdefender-branded feature, interviewing the creators of ‘Along Dusty Roads’ about travelling with technology and working while living a life on the road.

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*** Promotional features for Airbus and Oracle Team USA

I created a series of promotional features for Airbus, whose engineers worked with the Oracle Team USA sailing team ahead of the America’s Cup. Alongside CNN Create, I wrote the text to illustrate how Airbus and the sailing team enjoy mutual benefits by combining their expertise in technology and teamwork.

*** Shared values *** Boats that fly *** The thrill of the race *** The future ***

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*** Advertorial news features for Copernicus Climate Change Service

Working with EuroNews, I have researched and written a series of informative advertorials for the European Union’s Copernicus Climate Change Service.

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*** Promotional features for Matera, European Capital of Culture

Alongside EuroNews, I worked on a campaign to promote the City of Matera, European Capital of Culture.

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*** Infographic for the Polish Investment & Trade Agency

Working with EuroNews ahead of the Mars Rover Contest, I researched and wrote copy for an infographic on the new but fast-moving Polish space sector, finalising the text alongside the graphics team.

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*** Promotional series for FedEx

Working with CNN Create, I wrote an advertising feature series for FedEx. This campaign highlighted how the company extends beyond just deliveries to also aid development and growth for their customers. With case studies of Evolutive Labs, Maxplus, Doublju, Pangea Promos, and Hyperbola.

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*** Promotional interview features for Schneider Electric

Working with CNN Create, I wrote two interview features for Schneider Electric, promoting their work to transform two Canadian landmarks – the Fort Garry Hotel, and the Sturgeon Bitumen Refinery – into green, sustainable and future-proof sites.

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*** Concept and copy for infographics series for ANZ Bank

Think.Brilliant. was a series of infographics published by ANZ Bank. Alongside CNN Create, I developed the concept and copy for each story before working with the visual team to create the final infographics.

* How much noise is optimal for creativity?
* Collaboration, not disruption: The business model of the future
* The surprising power of introverts 
* How technology is changing business communications 

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*** Promotional travel features for Hyundai

I wrote two travel features for Hyundai, working to a very flexible brief alongside CNN Create. Here’s my take on what’s amazing and unexpected in New York and Istanbul.
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*** Promotional feature for the Mauritius Tourism Promotion Authority

Working with EuroNews, I wrote a feature about ecotourism on Mauritius in light of the island’s efforts to promote sustainability and conservation of its unique plant and animal ecosystem.

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*** Links roundup newsletters for Freeformers

Working with the team of digital skills trainers at Freeformers, I wrote the weekly newsletter linking to what’s new and interesting in the world of digital.

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*** Blog posts for Flash Pack

Blog posts for Flash Pack, the adventure travel company specialising in solo travels for people in their 30s and 40s – developing posts from idea through to research, interviews, writing, image sourcing, and SEO optimisation.

* Why more companies are letting people take time off to travel
* No more ‘not yet’: Advice on adventure from older travellers

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*** Whitepapers and blog posts for Rackspace

For Rackspace, the international managed cloud technology specialist, I wrote whitepapers, corporate blog posts, customer case studies, and web and social copy, while working alongside the internal content team.

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