I work copywriting projects that call for creative storytelling. My specialities are urban spaces and placemaking, travel destinations, and technological innovation.

Get in touch to work with me: jessica.furseth@gmail.com

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* The Royal Docks

Working with brand and design consultancy DNCO, I created blog posts for the Royal Docks B2All website, to communicate how the Mayor or London and the London Borough of Newham plan to transform this area over the next 20 years. I also worked on style- and brand documents, including developing a Tone of Voice guide.

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* Brent Cross Town

Working with DNCO, I wrote copy for the launch of Brent Cross Town, the new North London neighbourhood from Argent Related and Barnet Council centred around sport and play.

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* Luxury Family Hotels

Working with DNCO, I developed the Tone of Voice guide for Luxury Family Hotels, which offers memorable family escapes in the English countryside.

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* Cathay Pacific

I profiled the artist Usman Haque for Cathay Pacific, working alongside CNN Create on a campaign focusing on the inspirational aspects of travel and flying.

This campaign was shortlisted in the category of ‘Best Copywriting in Online Advertising’ at the London Lovie Awards.

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* Airbus

Alongside CNN Create, I wrote a series of promotional features for Airbus, whose engineers worked with the Oracle Team USA sailing team to combine technology expertise with teamwork.  

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* Matera, European Capital of Culture

Alongside EuroNews, I worked on a multi-part campaign to promote the Italian city of Matera, European Capital of Culture.

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* Bitdefender

I worked with CNN Create on a Bitdefender-branded feature, interviewing the creators of ‘Along Dusty Roads’ about travelling with technology while living a life on the road.

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* FedEx

Working with CNN Create, I wrote a series of advertising features for FedEx, highlighting how the company extends beyond deliveries to aid in development and growth for their customers.  

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* ANZ Bank

As part of a team at CNN Create, I worked on developing and executing the concept for Think.Brilliant., a series of infographics published by ANZ Bank.