Copywriting

I work copywriting projects that call for creativity and storytelling. My speciality topics are technology, business innovation, and identity of urban spaces.

Get in touch to work with me: jessica.furseth@gmail.com

*

* Brent Cross Town

Working with brand consultancy dn&co, I wrote web- and brochure copy for the launch of Brent Cross Town, a £5bn North London neighbourhood development by Barnet Council and Argent Related.

Screen Shot 2020-10-05 at 14.21.06

*

* Cathay Pacific

I profiled the artist Usman Haque for Cathay Pacific, working alongside CNN Create on an innovative campaign focusing on the inspirational aspects of travel and flying. This campaign was shortlisted in the category of ‘Best Copywriting in Online Advertising’ at the London Lovie Awards.

Screen Shot 2015-11-02 at 13.50.48

Screen Shot 2015-11-02 at 13.53.47

*

* Television Centre

With brand consultancy dn&co, I worked on issues nine and ten of “Transmission”, a magazine published by the redeveloped Television Centre promoting what’s new and exciting in London’s White City.

*

* Airbus

Alongside CNN Create, I wrote a series of promotional features for Airbus, whose engineers worked with the Oracle Team USA sailing team – combining technology expertise with teamwork. Shared values || Boats that fly || The thrill of the race || The future

screen-shot-2017-01-11-at-16-30-39

*

* The Royal Docks

Working with brand consultancy dn&co, I wrote blog posts for London’s Royal Docks, a B2All website from the Mayor or London and the London Borough of Newham aiming to communicate the progress of a 20-year redevelopment plan.

Screen Shot 2020-09-15 at 18.16.34

*

* Matera, European Capital of Culture

Alongside EuroNews, I worked on a campaign to promote the Italian city of Matera, European Capital of Culture. Matera celebrates the lessons of history  || The locals are the lifeblood of the celebrations  || Matera brings the thrill of the moon landings to life, 50 years later

Screen Shot 2019-04-12 at 13.19.15

*

* Bitdefender

I worked with CNN Create on this Bitdefender-branded feature, interviewing the creators of ‘Along Dusty Roads’ about travelling with technology while living a life on the road.

screen-shot-2016-12-20-at-13-41-30

*

* EU’s Copernicus Climate Change Service

Working with EuroNews, I researched and wrote a series of informative features for the European Union’s Copernicus Climate Change Service. Why air quality monitoring is a major health concern || How rising sea levels will change Europe’s coastline || A year of persistent weather extremes || Moving towards real-time pollen forecasting 

*

* FedEx

Working with CNN Create, I wrote an advertising feature series for FedEx. This campaign highlighted how the company extends beyond deliveries to aid in development and growth for their customers.  Evolutive Labs || Maxplus || Doublju  || Pangea Promos  || Hyperbola

Screen Shot 2018-03-27 at 13.12.20.png

*

* Schneider Electric

Working with CNN Create, I wrote two features for Schneider Electric to promote their work to transform two Canadian landmarks – the Fort Garry Hotel, and the Sturgeon Bitumen Refinery – into green, sustainable and future-proof sites.

*

* ANZ Bank

As part of a team at CNN Create, I worked on developing and executing the concept for Think.Brilliant., a series of infographics published by ANZ Bank. How much noise is optimal for creativity? || Collaboration, not disruption is the business model of the future || The surprising power of introverts  || The data boom is changing how businesses access and process with information  

Screen Shot 2018-03-27 at 13.14.59.png

*

* Flash Pack

For Flash Pack, the adventure group travel company for people in their 30s and 40s, I developed blog posts from idea through to research, interviews, writing, and image sourcing. Why more companies are letting people take time off to travel || No more ‘not yet’: Adventure insights from senior travellers

Screen Shot 2018-11-22 at 12.12.09.png

*

* Rackspace

For Rackspace, the international managed cloud technology specialist, I worked alongside the internal content team to write whitepapers, corporate blog posts, customer case studies, plus web and social copy.

Screen Shot 2019-11-26 at 14.42.14.png