I work copywriting projects that call for creative storytelling. My speciality topics are urban spaces, travel destinations, and technological innovation.

Get in touch to work with me: jessica.furseth@gmail.com

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* The Royal Docks

Working with brand and design consultancy DNCO, I created blog posts for the Royal Docks B2All website. I also worked on style- and brand documents to communicate how the Mayor or London and the London Borough of Newham plan to transform this area over the next 20 years.

• It’s cold outside – let’s go swimming in the Royal Docks
• Celebrating 100 years of the Royal Docks
• Festival and spectacle brought Woolwich together across the river
• The Royal Docks is at the heart of  London’s river revival
  
• “We can do something great here” – The Royal Docks Youth Network has launched
• The Royal Docks cable car takes flight on TikTok
• How the Royal Docks’ 12 DLR stations got their names
• Newham Chinese Association launches oral history project
  
• Royal Docks innovator Bühler helps sort the world’s grain

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* Brent Cross Town

Working with brand and design consultancy DNCO, I wrote copy for the launch of Brent Cross Town, a new North London neighbourhood development by Argent Related and Barnet Council.

• What if we designed this town to sound as good as it looks?
• Meet Sean’s Loaf, Cricklewood’s little big rise
• Sport for everyone – yes, everyone 
• After lockdown, kids talk summer of play
• Why Cricklewood is the home of British crisps
• How to flourish outdoors in winter
• Remembering the Welsh Harp’s rollicking past
• The pandemic changed us, but the park town is fit for the future

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* Cathay Pacific

I profiled the artist Usman Haque for Cathay Pacific, working alongside CNN Create on a campaign focusing on the inspirational aspects of travel and flying. This campaign was shortlisted in the category of ‘Best Copywriting in Online Advertising’ at the London Lovie Awards.

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* Airbus

Alongside CNN Create, I wrote a series of promotional features for Airbus, whose engineers worked with the Oracle Team USA sailing team to combine technology expertise with teamwork. Shared values || Boats that fly || The thrill of the race || The future

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* Matera, European Capital of Culture

Alongside EuroNews, I worked on a campaign to promote the Italian city of Matera, European Capital of Culture. Matera celebrates the lessons of history  || The locals are the lifeblood of the celebrations  || Matera brings the thrill of the moon landings to life, 50 years later

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* Bitdefender

I worked with CNN Create on this Bitdefender-branded feature, interviewing the creators of ‘Along Dusty Roads’ about travelling with technology while living a life on the road.

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* FedEx

Working with CNN Create, I wrote an advertising feature series for FedEx, highlighting how the company extends beyond deliveries to aid in development and growth for their customers.  

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* ANZ Bank

As part of a team at CNN Create, I worked on developing and executing the concept for Think.Brilliant., a series of infographics published by ANZ Bank. How much noise is optimal for creativity? || Collaboration, not disruption is the business model of the future || The surprising power of introverts  || The data boom is changing how businesses access and process with information