I’m a London-based senior copywriter and editor who works with brands to help them find their voice, and share their stories in a way that connects with people. My speciality areas are urban spaces and placemaking, food and travel, and technology and business innovation.

Selected collaborators and clients: DNCO (ARC Advanced Research Clusters, Brent Cross Town, Luxury Family Hotels, North City, Royal Docks, Television Centre, White City); Bompas & Parr; FaceSign; Going; littlevoice; London & Partners; RackSpace; EuroNews (Copernicus Climate Change Service, Matera European Capital of Culture, Qingdao City of Film); and CNN Create (Airbus, ANZ Bank, Astana Expo, Bitdefender, Cathay Pacific, European Inventor Awards, FedEx, Hyundai, Moneycorp, Schneider Electric)

Sample work below – for full copywriting portfolio, email me: jessica.furseth@gmail.com

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* The Royal Docks

Working with brand and design consultancy DNCO, I worked on style- and brand documents, including developing a Tone of Voice guide, for the Royal Docks, the 20-year area regeneration project from the Mayor of London and the London Borough of Newham. I also conceptualised, researched and wrote blog posts promoting the Royal Docks’ history and community.

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*AlUla, World Heritage Site

Working with experience and flavour innovators Bompas & Parr, I wrote copy for the Royal Commission for AlUla. For a sensory experience in the old desert city of AlUla in Saudi Arabia, I wrote welcome boards, menus, guide scripts, and evocative descriptions based on historic records and locals’ memories of life and flavours from the old oasis. (Photos: RCU / Bompas & Parr)

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* North City

Working with DNCO, I wrote editorial copy for North City, an urban community in San Diego County, USA, for its rebrand at the launch of an ambitious arts and culture programme.

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* Luxury Family Hotels

Working with DNCO, I developed the Tone of Voice guide for Luxury Family Hotels, which offers memorable family escapes in the English countryside.

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* Cathay Pacific

I profiled the artist Usman Haque for Cathay Pacific, working alongside CNN Create on a campaign focusing on the inspirational aspects of flying and travel. This campaign was shortlisted for ‘Best Copywriting in Online Advertising’ at the London Lovie Awards.

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* Brent Cross Town

Working with DNCO, I wrote copy for the launch of Brent Cross Town, the new North London neighbourhood from Argent Related and Barnet Council that’s centred around sport and play. Here are a few examples of content that I pitched, researched and wrote: Why Cricklewood is home of the crisp / But what does it sound like? / Meet Sean’s Loaf, Cricklewood’s little big rise. I also created brochures and audio copy for the Brent Cross Town Pavilion, an exhibition suite bringing the brand to life in a physical space.

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